The French Fry

Go fast in the French Fry Goggles. Hyperventilator™ anti-fog technology and helmet compatibility ensure it's you that sucks, not your goggles. Available in two sizes, small fry for small heads, big fry for big heads. Whatever you do, do NOT pizza.

Disclaimer: If this doesn't make sense to you, re-read after your first day in ski school

Branding

IThe French Fry goggle is a more affordable google on the market. The fast food look was created representing the cheaper price point as well as having fun with the product name. The French fry is also a term in skiing for keeping your skis pointed straight.

Packaging

The direction of the packaging was to make the box look like a box of fries. This creates the experience of pulling french fries out of the cardboard. A nice greasy experience!

The French Fry

Go fast in the French Fry Goggles. Hyperventilator™ anti-fog technology and helmet compatibility ensure it's you that sucks, not your goggles. Available in two sizes, small fry for small heads, big fry for big heads. Whatever you do, do NOT pizza.

Disclaimer: If this doesn't make sense to you, re-read after your first day in ski school

Branding

IThe French Fry goggle is a more affordable google on the market. The fast food look was created representing the cheaper price point as well as having fun with the product name. The French fry is also a term in skiing for keeping your skis pointed straight.

Packaging

The direction of the packaging was to make the box look like a box of fries. This creates the experience of pulling french fries out of the cardboard. A nice greasy experience!

Using Format